Trend Report: Coastal Grandmother
Hello my friends, today we are gonna be taking a look at the trend sweeping Instagram feeds and summer wardrobes - Coastal Grandmother. The origins of “Coastal Grandmother” are credited to TikTok, but if you’ve watched any Nancy Meyers movie, you already know all about the Coastal Grandmother aesthetic. At it’s very base Coastal Grandma refers to the style of an affluent older woman in summer or really any character in an aforementioned Nancy Meyers movie. It doesn’t matter your age or that you’re not a grandmother it’s all about the easy, breezy, quaint style of an East Coast summer. Or, as you can see from these photos of Diane Keaton embodying everything about the Coastal Grandma vibe.
Coastal Grandmother is all about the good life and the slow days of summer. The kind of days where one is enjoying fresh food, a glass of wine, having a relaxing day at the beach, or even attending a book club gathering. It’s easy to embrace all things Costal Grandmother through linen pants/shorts, breezy button-down shirts, bucket hats, and comfortable, cozy sweaters. There are a few things I personally love about this trend. First of all, it’s pretty darn effortless. Most of the wardrobe essentials of this look are probably already part of the summer rotation so now they get a new life. Second, it just looks so incredibly chic and it somehow hits the right notes of preppy - you know the ones you actually want to wear. It’s what I think I would be wearing in Nantucket on a boat…you know if that’s a thing I was doing in life. Let’s be honest, many of us have probably embraced this minimalistic, chic, summertime style for a while but repackage it, give it a new name, and even more people are sold. Don’t believe me? Take a look at the inspo below and shop some of the necessary picks for bringing your Coastal Grandmother style to life.
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